With 27% market share, Switzerland is the world’s largest financial centre for cross-border wealth management. Today, private assets managed by Swiss banks total over CHF 3.7tn and the market for funds has become the fourth largest in Europe. However, this is not the only reason for the Swiss market’s appeal to foreign funds. A pragmatic regulatory framework allows investment managers to access the market easily and cost effectively. The Collective Investment Scheme Act of 2015 (CISA) aligned Switzerland to Europe’s AIFMD, whilst the Financial Services Act (FinSA) and Financial Institutions Act (FinIA) of 2020 align Switzerland to MiFID II. This adds another layer of requirements for market participants; but with the right institutional partner, implementation can be straightforward. Now more than ever, funds are turning to institutional interlocutors who understand their business requirements and who act as their single counterparty to assist beyond the purely administrative.